World of Folklore is a label that presents India’s rich craft encapsulated in global contours. We at Folklore interpret international aesthetic using Indian textiles and craftsmanship, taking inspiration from our traditional background, in making a product that bonds with people, wherever in the world it is placed. The brand was born from the deep belief of its founders, to conserve the finest handcrafting skills available in India and to promote the “Made in India” products on the global stage.