‘We at Folklore create fashion statements with products to help us nature our Indian culture of traditional craftsmanship. We believe in Fashion with a purpose’
“We buy clothes; we buy more clothes despite our closets being full and finally discard them! All of this usually ends up in landfills.”
Today, the fashion industry is one of the largest polluters in the world and as a conscious label, ‘Folklore’ tries to fight it at every level making the entire model work around circular fashion.
Sana Sapra the founder of Folklore is a passionate, versatile individual who is committed to making a change! A Change in the way fashion is created and consumed. She believes to be an activist before being a designer, a manager, or a tailor.
Growing up in Rajasthan – the land of camels, sand dunes and exquisite culture, her designs showcase the essence of royalty, be it traditional or contemporary, with vivid colors and lively embroidery that reflect charm and culture. Sana’s designs reflect timeless traditions with a dash of boldness and loads of fun with colors that personifies strength in personality. Sana’s philosophy is about creativity with regards to fusion wear, blending it very well with the modern world.
Armed with a degree in Fashion Design, Sana won many awards and accolades for her work in upcycled and ethical fashion and is the creative brain behind the brand. She got a chance to pursue her passion at Pearl Academy of Fashion, where she met many international activists and organizations working for new-age solutions in this field. She has worked as a designer for various large and small manufacturing units and design houses, including Paris fashion week designers. This exposure enabled her to develop an in-depth understanding of the wasteful processes that are standard industry practices.
The label ‘FOLKLORE’ is a blend of sustainable and exclusive high fashion. We aim to merge innovative designs with the sustainable techniques of clothing to make fashion not just chic, but also Eco-friendly. We work at re-designing, re-constructing and re-cycling good quality second-hand clothing and industrial waste. We make sure every product has its own identity–in terms of cut, fabric, color redefining the entire concept of individuality–just like you! This also ensures that no 2 garments are the same – they can be cut from the same pattern but the raw materials will always be different.
“We at FOLKLORE firmly believe in showcasing and embracing Folk Art from various parts of the world. This is our tribute to uplifting craftsmanship.
We are not here to just make beautiful designs, we want to create value, and we are here to re-invent the ways to re-design, re-construct and recycle!”
Indian culture of traditional craftsmanship