Style Guide

Style Guide for Dresses From Folklore Collections

When writing about dresses from Folklore Collections, use sentence cases for all titles.

When referring to specific dresses, use italics to highlight the name of the dress.

Use proper punctuation when referring to a specific dress. For example, the “Fairytale Dress” or the “Fairytale Dress.”

When writing about a specific dress, include the designer’s name in parentheses after the dress name. For example, the “Fairytale Dress”