If you are looking for a venue where India meets Dubai and celebrates the upcoming festivities of EID and Ramadan, then look no further. The World of Folklore is coming with its presence at the Dubai Shopping Festival, Divalicious, this year! Grab your latest styles for the family and friends gathering at their shop and celebrate your Hari Raya with the best festive looks with the grand style.
Dubai is the perfect place for this grand meeting in the heart of the Middle East, where modernity meets tradition; Dubai is poised to host an extraordinary celebration of cultural diversity. The city, known for its iconic skyline and avant-garde architecture, is set to welcome the enchanting world of Folklore. At the forefront of this cultural extravaganza is the much-anticipated Divalicious Exhibition Dubai, a showcase that transcends borders, bringing together renowned designers, curated collections, and a rich tapestry of traditions. This blog will highlight the different looks available at the store for this EID.
Divalicious – Dubai Shopping Festival
The Dubai Shopping Festival (DSF) is one of the most famous events, typically occurring annually, where retailers offer significant discounts, promotions, and exclusive deals. During the festival, shoppers can explore various products, including fashion, electronics, jewellery, and more. DIVAlicious is an exclusive shopping experience featuring high-end fashion, accessories, and lifestyle products. The term “DIVAlicious” focuses on glamorous and luxurious items, often curated by renowned designers and brands. Runway shows featuring the latest couture and ready-to-wear collections—exhibitions showcasing the work of emerging designers and established fashion houses. Special promotions and discounts on luxury items. Exclusive deals and packages for festival attendees.
World of Folklore presents –
1. Nur-Jahan Collection
The artist’s passion and inspiration are drawn from tradition, drawing inspiration from cultural heritage. Her commitment to preserving traditional craftsmanship and techniques is reflected in every collection. While steeped in tradition, Nur-Jahan infuses her designs with a contemporary flair, creating a harmonious blend of the old and the new. Vibrant and diverse colour palettes characterize Nur-Jahan’s kurti collection. Each design reflects a chapter of her journey, translating diverse cultural elements into a cohesive and captivating narrative. Vibrant colours, intricate embroidery, and thoughtful design elements define these pieces, creating a sartorial story that resonates with wearers.
2. Suits and Kurtis
The suits are characterized by thoughtful design elements that enhance aesthetics and comfort. The designs often draw inspiration from traditional Indian attire, incorporating intricate embroidery, vibrant colours, and classic motifs. While rooted in tradition, the suits embrace modern silhouettes. This fusion results in garments that are not only culturally rich but also align with contemporary fashion sensibilities, making them versatile and timeless. Meticulous detailing, often done by skilled artisans, showcases a dedication to preserving traditional craftsmanship. The embroidery tells its story, adding depth and character to each piece. Each kurti seamlessly transitions between different settings, catering to diverse preferences from casual daywear to semi-formal occasions. Contemporary embellishments add a touch of modernity to the kurtis. These may include sequins, beadwork, mirror work, or innovative cuts, infusing each piece with a contemporary flair that resonates with the tastes of modern fashion enthusiasts.
3. Jackets
We handcraft the jackets with intricate details, showcasing our dedication to preserving artisanal techniques. From delicate beadwork to thread embroidery, each piece is a testament to the skilled hands that bring these jackets to life. The embellishment is not just a design element; it’s a form of art that tells stories through stitches. The jackets are designed with versatility, allowing for various styling options. They seamlessly adapt to diverse wardrobes, whether paired with traditional attire like sarees or lehengas or worn over contemporary dresses or pants. Each jacket becomes a canvas for narrative embroidery. The stitches tell stories, often inspired by Folklore, cultural symbolism, or personal experiences. These narratives add depth and meaning to the garments.
4. Lehengas
Each piece is meticulously crafted, telling a unique story through its design, embroidery, and cultural influences. Lehengas are often feature-rich and luxurious fabrics that add a sense of opulence. From silk and velvet to intricate brocades, the choice of material contributes to the regal feel of the garments. The embroidery tells a story of meticulous craftsmanship, from delicate threadwork to shimmering sequins and printed and intricate zari. It includes unconventional blouse designs, modern draping techniques, or unique embellishments that add a contemporary touch to the traditional ensemble. The result is a collection that appeals to the modern bride while preserving the grandeur of cultural traditions. The classic yet contemporary designs ensure that these pieces remain relevant across generations.
5. Mix and Match
Whether we discuss Jackets or Kurtis, skirts or contemporary blouses, the designer collection Dubai has created a unique collection where you can mix and match any outfit you decide to wear with your outfit of the day. These jackets, especially ones with unique 3D designs like butterfly art or the Nur-Jahan collection, will add colours and grandeur to your complete outfit. These stylish pieces are timeless garments that will match your future ones, irrespective of the occasion. Whether you are looking for casual day wear or an evening function, they will help you narrate a different story at that moment.
Final Thought –
Divalicious is the platform for inspiring and established designers to showcase their designs to the world and explore the intersection of tradition and modernity—the importance of preserving and passing down cultural narratives through fashion and design. As Dubai opens its arms to the World of Folklore, the anticipation surrounding the Divalicious Exhibition, particularly Nur-Jahan’s exquisite collection of suits, Kurtis, and lehengas, adds excitement to the city’s cultural calendar. The convergence of global design visionaries and the unveiling of curated collections promise an unforgettable celebration of fashion, heritage, and storytelling.
Whether you invest in sets or individual garments like Jackets and Kurtis. These timeless pieces will be exceptional garments in your wardrobe forever. With Nur- the Nur-Jahan collection, her designs transcend the realm of mere garments, becoming conduits for cultural narratives and personal stories. As she graces the Divalicious Exhibition. Her presence promises to enrich the event with the depth and vibrancy of her storytelling. Nur-Jahan’s journey in the fashion world is not just about creating beautiful attire. It’s about crafting narratives that resonate with the wearers, weaving a tapestry of cultural richness that transcends borders and generations.
